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A finely hand-crafted sipping spirit, infused with 100% Colombian soul. We developed a distinct brand identity and unique packaging for Cumbé, a premium Aguardiente hand-crafted in Colombia.

Our goals: to bring Guaro culture to the United States, and elevate what has been perceived as bottom shelf liquor. We worked closely with their Colombian teams (owners, distillers, and printers) to embody the coastal spirit of Colombia in the language and visual identity of the brand. The result is integrity and quality from product to design, establishing Cumbé as a shelf-dazzling contender in the premium class of finely made spirits. Recently featured in Vogue.

Created at Projecrt M+.

Branding & packaging design.

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